About me
I specialize in taking messy, complex requirements and refining them into products that hit business goals and solve real user needs. Simultaneously, I build clean, durable design systems that help teams move faster and optimize the product without ever losing quality.
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My philosophy is about honesty.
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Just like I value the feel of high-quality fabrics or the precision of a sharp lens in my camera, I believe digital products should be built to be intentional and true to their purpose. To me, refining the details of the craft is how you show respect to the person using the product.
Impact at scale
Performance
Exceeded the 2025 organizational North Star goal by driving the app’s share of Gross Order Volume (GOV) to 41.1%—surpassing the 40% target through strategic checkout and funnel optimizations
Innovation
Led the design of "fan-first" features—including interactive Map Discovery and Deal Finder—publicly recognized by our CEO for elevating discovery and navigation.
Foundations
Maintained App Design System Governance by tracking components and optimizing handoffs with clear specs, ensuring a polished, consistent experience across the React Native rollout.
Notes on partnership
“He excels at visionary designs...The app would not be where it is without his partnership and vision."
Brittany M.
Product Manager
"We talk less about colors, fonts, etc. & more about how our components can make the feature work quickly."​
Dane T.
Lead Software Developer
"The mobile design system would not be as mature as it is without his consistent partnership."​