Gap X GQ
On 2016 for the 5th year running, Gap & GQ brought 4 collections from all-star celebrated designers—all recipients of GQ’s Best New Menswear Designer in America. For this campaign, I designed a shoppable experience featuring shoppable lookbooks featuring Steven Alan, Saturdays NYC, John Elliott & Michael Bastian.
Used hover functionality to let the customer navigate between the four designers at the top of the page.
Each category header contains a call to action that would trigger a lightbox image slideshow in a modal popup window—allowing the user to shop through outfitting.